One K–12 school site, four editorial strategies. The section inventory is deliberately identical in all four — Home, About, Academics, Admissions, Faculty, News, Gallery, Events, Downloads, Contact, Portal — and so is the fixture content: the same principal, the same science fair medals, the same April exam week.
So nothing below differs by what is on the page. They differ by what a parent hits second, after the hero — which is the only real decision a school website makes. Each version hoists a different section into that slot and rebuilds the hierarchy around it.
Sells on social proof. A six-card testimonial grid and a full-bleed parent quote land before the school has said a word about itself — parents, alumni and a teacher, with the inclusive-education programme as the recurring theme.
Sells on findability. Quick-access links and a stat bar in the hero, news as a sortable table with a status column, events as a real month calendar, and a faculty directory of eight rather than a highlight reel of four.
Sells on atmosphere. Full-bleed campus photography, a scroll cue, a photo strip under the hero and the gallery promoted to a first-class section. Copy is set as two-line display headings; the school's history carries the About page.
Sells on conviction. The admissions call-to-action is hoisted to the slot directly under the hero, with dates, requirements and the registrar's number before anything else. Typographic and numbered throughout; needs no photography to work.